![]() ![]() And when people are receiving value, they’re more likely to keep following your newsletter. If your content is valuable, people will care. ![]() When you offer major value, people take notice. Not only will you get plenty of email signups, but the vast majority are probably going to be active emails as opposed to dead links. If you gave that away for free, with the only expectation being that they sign up for your newsletter, you’ll grow a strong email list. ![]() ![]() Here’s an example of a signup form for a webinar where I teach how to skyrocket your traffic through SEO: Let’s say that you’ve taken a page out of my book and created content so valuable that your competitors would have made people pay for it. One of the main reasons that I encourage businesses and brands to offer value is that it helps you gain an interested audience. I’m a huge believer in the power of leverage. The go-to rule here is to avoid an email signature that’s too long or tedious.Īn email signature can be a simple yet professional way to promote an event every time you send an email. Something as simple as this Bizzabo signature can encourage a reader to click to learn more about your event. These complaints usually come from people who have been on the receiving end of lame email signatures.Īnd make no mistake, email signature event promotions can look downright cringe-worthy when done poorly.īut if done tastefully, an email signature can pique your audience’s interest and compel them to click through to your site. “Neil, this is corny/excessive/unnecessary.” If you want to keep people interested and make sure they actually show up, you’ll need to create compelling promotional content. Whether it’s a collage of previous attendees at old events or a video of past speakers, what matters is that your content is making people aware of your event. You can go one step beyond that and create unique videos for the event, like Inbound has. If you want, you can create blog posts that discuss information relevant to the event. Their content offers tangible value, but it never feels purely self-promotional. That’s why TechCrunch created content that promotes their events. Or, they planned to sign up for your digital event, but forgot. They may have wanted to keep up with all your content but simply missed your official announcement of the event. To put it frankly, even the most dedicated audiences get busy. TechCrunch has a fantastic CTA on their site that leads you to their event.īut, beyond that, it’s important to recognize the practicality of this approach. It’s crucial that you take time during that podcast to plug your event.ĭon’t miss an opportunity to promote an event on a platform you control, particularly when you’re dealing with a targeted audience. Let’s say that your brand or business has a weekly podcast. What I mean by that is your content marketing efforts should overlap with the event you’re promoting. No matter what kind of event you’re promoting online, letting it exist in a vacuum is never a good idea. That’s why I put together this guide to event promotion for online and in-person events.Īrmed with this, your online promotion efforts are going to help drive meaningful engagement and, ideally, increase event attendance. How you choose to promote events can have a direct impact on how successful that event is.įor brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative.Įvents like Inbound are already established enough to earn a certain level of attention.īut if this is your first event, or your brand has yet to be seen as an online authority, you’re going to need every trick in the book to stand out. ![]()
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